There are various search engines available in the market and Google being on the top of the list, followed by Yahoo and Bing, as Google’s market share is 84.14%. Google may even lead the market share position to 89.9% if we include the searches made on smartphones and tablets.
Hence due to extremely tough competition of getting and retaining the customers in the digital world, it is very important for any businesses to get better visibility on Google and to rank higher on the Google search.
Studies state that due to various reasons 90% of the people never visit beyond Google’s first page. The first page on Google brings many new visitors and consumers and increases the conversion as well. Hence it is very important to show your page on the first page, and if your site’s link is present on the first 10 positions then there are chances of 94% of the clicks.
Otherwise, your site’s link will only be there on Google but hardly anybody will click on the link and visit your site. And if your link is on the second page then you have already lost the battle of competition. Nobody will pay so much attention to the search for your website on Google.
Although many folks say that website optimization is actually free advertising because Google never charges anything for making your website appear in the search results. But the fact is SEO is a long term process and requires both your time and money and a lot of work to get the actual
benefit. You may get the result after a few months. So in that case AdWords can be a great alternative. PPC and SEO usually work together to form a complete package of search engine marketing strategy or SEM and give your website good productivity.
Get on top of Google- 5 tricks of 2018:
Till now we have understood the importance of ranking your website on the first page of Google. Now we must know the techniques on how to do so and will try to get the maximum benefit out of it. All these factors depend on the competitive market where you are, how much competition you have, and who all are your competitors. The five tricks of 2018 to get on top of Google are mentioned below:
1. Choose the right keyword
Choosing the right keyword is very important to reach the first page of Google and accordingly to rank on the top of Google Search. This process is highly individualized. If you are doing business with mortar and brick components, then you must use keyword-based on geographic components whereas if you have an online business, then you need to work harder on keywords and have to select some other set of keywords, more relevant to your kind of business. Spend a little more time on keyword research and this is probably the most important part of Google Search Engine ranking.
2. Try to achieve a local search strategy
A locally based search strategy is much easier to achieve and much better on Google ranking than getting a global ranking in search engines. That’s why a locally-based business has a huge advantage over any other global-based business.
3. Focus on creating quality content
The main objective of Google as stated by it, is to give the searchers the most relevant and useful information. As time passes Google is getting more and more and better at meeting its objective. Quality content has got some of the unique and common characteristics which include:
4. Adding value
The content must be useful to your visitors, to generate inbound links, thereby boosting your Google rankings. Increasing readability: You can increase the readability of your content by using proper spellings and correct grammar. You should produce your contents short sentences, short paragraphs, and lots of white.
5. Generate backlinks
It’s very important to link people to your site by generating backlinks which in turn will help you to get placed higher in the Google rankings. Besides creating quality content, generating backlinks and networking is a crucial part.
6. Utilize social media
Google is giving increasing credibility to social media sites like Twitter, Facebook, and Google+ in terms of rankings. These sites are amazing sources of backlinks. Try to utilize this benefit as much as possible by developing a social media
marketing strategy, and integrating it into the overall promotional efforts for your website.